Posts from the ‘Marketing Management’ Category
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The Building Marketing Strategies for Higher Education blog offers leadership perspectives on marketing and enrollment strategies for colleges and universities.
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Recent Posts
- Case Study: Video Storytelling
- Case Study: Native Advertising in the Orange County Register
- The Orange County Register. The Market Wins Again.
- Case Study: Social Media Engagement
- The Absolute Necessity of Talent
- Marketing to the Empowered Consumer
- Marketing. It’s No Longer 2009.
- Our Journey as a Responsive Web Design Early Adopter
- Traditional Advertising Analytics
- Branding Diversity in Higher Education
- Branding: Connecting Identity to Markets
- Big data a big challenge for not-for-profit higher education
- Inbound Marketing and Outbound Marketing in the Media Mix
- The Market Rules
- Major League Baseball, Instant Replay and Technology-Empowered Fans
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