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	<title>Building Marketing Strategies</title>
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		<title>Building Marketing Strategies</title>
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		<title>Branding Institutional Identity</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/12/07/branding-institutional-identity/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/12/07/branding-institutional-identity/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 19:14:09 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Institutional Identity]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=7448</guid>
		<description><![CDATA[The Chronicle of Higher Education recently reported on a conference of enrollment management and mission officers from Catholic colleges and universities designed to explore how Catholic institutions market themselves. DePaul University hosted the conference. Its senior vice president for enrollment management, David Kalsbeek, is quoted in the article: &#8220;Mission officers often complain that their college&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=7448&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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		<title>Branding on the Website: Homepage</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/10/09/branding-on-the-website-homepage/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/10/09/branding-on-the-website-homepage/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 06:50:06 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=7357</guid>
		<description><![CDATA[When I interviewed 14 months ago for my current position, I was critical of the university&#8217;s website. After consuming it for hours, I still had no sense of the brand or the culture of the institution. Its website was transactional with plenty of call to action buttons. But while there were multiple identity statements, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=7357&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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			<media:title type="html">Homepage Before Redesign</media:title>
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		<title>The Power of Storytelling in Communicating Brand Culture</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/09/14/the-power-of-storytelling-in-communicating-brand-culture/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/09/14/the-power-of-storytelling-in-communicating-brand-culture/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 17:02:11 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Adult Education]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=7234</guid>
		<description><![CDATA[I love this commercial. In just 30 seconds, Subaru tells us a story that has the potential to touch us. It&#8217;s not a tear-jerker, but it connects to the human spirit with a universal theme of love lost and love found while letting us know what the Subaru brand culture is all about. And of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=7234&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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		<title>Your Homepage. It&#8217;s Your Brand.</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/08/21/your-homepage-its-your-brand/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/08/21/your-homepage-its-your-brand/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 03:18:30 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=7182</guid>
		<description><![CDATA[A colleague of mine was telling me that his daughter has a job as a switchboard operator at the college she&#8217;s attending. He said she&#8217;s the voice of the college since she&#8217;s the first voice callers encounter. And I thought, she&#8217;s probably not the voice of the institution because most callers never call the main [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=7182&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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			<media:title type="html">CUI Website</media:title>
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		<title>Lead with Brand, Not Identity</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/06/25/lead-with-brand-not-identity/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/06/25/lead-with-brand-not-identity/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 20:05:42 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Institutional Identity]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=6387</guid>
		<description><![CDATA[This is the third post in a series on the relationship of brand, branding, and institutional identity.  Sometimes faculty are so concerned about their college drifting from its founding identity that they become ad hoc keepers of the flame. They guard against it being blown out by winds of change, and may advocate communicating it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=6387&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://buildingmarketingstrategies.wordpress.com/2011/06/25/lead-with-brand-not-identity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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		<media:content url="http://buildingmarketingstrategies.files.wordpress.com/2011/06/the-dying-of-the-light.jpg?w=197" medium="image" />
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		<item>
		<title>An Identity No Longer in Search of a Market</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/06/15/an-identity-no-longer-in-search-of-a-market/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/06/15/an-identity-no-longer-in-search-of-a-market/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 00:08:26 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Alumni Relations]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Institutional Identity]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=6744</guid>
		<description><![CDATA[This is the second post in a series on the relationship of brand, branding, and institutional identity. Refer to the first post for a definition of the terms. This week, Bethany University closed its doors for good. No matter how many degrees of separation there are between Bethany and each of us, there&#8217;s a sense of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=6744&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://buildingmarketingstrategies.wordpress.com/2011/06/15/an-identity-no-longer-in-search-of-a-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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			<media:title type="html">Bethany closes</media:title>
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		<item>
		<title>The Roles of Brand, Branding, and Identity</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/06/12/the-roles-of-brand-branding-and-identity/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/06/12/the-roles-of-brand-branding-and-identity/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 06:49:03 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Institutional Identity]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=6652</guid>
		<description><![CDATA[Higher education marketing leaders sometimes have to navigate what may be a highly political environment of concern for institutional identity. Just launch a branding campaign that is perceived by some as being out of sync with the identity of the institution, and you&#8217;ll see what&#8217;s been brewing below the surface.  In this first post on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=6652&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://buildingmarketingstrategies.wordpress.com/2011/06/12/the-roles-of-brand-branding-and-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rick</media:title>
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		<item>
		<title>An Admissions + Marketing Organization</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/06/05/an-admissions-marketing-organization/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/06/05/an-admissions-marketing-organization/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 23:41:09 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>
		<category><![CDATA[Admissions]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=6395</guid>
		<description><![CDATA[For most of the 20+ years that I have led an admissions and enrollment team, I have also led marketing, and have come to believe in the effectiveness of an organization responsible for both, especially at a tuition-driven institution, and certainly in light of a new market environment. Marketing ROI tied to meeting enrollment goals [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=6395&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://buildingmarketingstrategies.wordpress.com/2011/06/05/an-admissions-marketing-organization/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/55d4c2b9d58f949f5892839b6357d9e6?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Rick</media:title>
		</media:content>

		<media:content url="http://buildingmarketingstrategies.files.wordpress.com/2011/06/marketing-wordle-hitchcock-style.jpg" medium="image" />
	</item>
		<item>
		<title>Essentials of New Leadership</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2011/04/30/essentials-of-new-leadership/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2011/04/30/essentials-of-new-leadership/#comments</comments>
		<pubDate>Sat, 30 Apr 2011 17:28:35 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=6264</guid>
		<description><![CDATA[Well, it&#8217;s been a very busy eight months in my new leadership position, and too long since I last posted. As I move forward, my blog will now include posts such as this one about the choices I&#8217;ve been making in my current role leading a university marketing and admissions program. New Leadership. I&#8217;ve written [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=6264&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rick</media:title>
		</media:content>

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			<media:title type="html">Right from the Start</media:title>
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		<title>Lessons for Grade &#8220;A&#8221; Branding Campaigns</title>
		<link>http://buildingmarketingstrategies.wordpress.com/2010/11/06/lessons-for-grade-a-branding-campaigns/</link>
		<comments>http://buildingmarketingstrategies.wordpress.com/2010/11/06/lessons-for-grade-a-branding-campaigns/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 17:18:27 +0000</pubDate>
		<dc:creator>Rick Hardy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building Marketing Strategies]]></category>
		<category><![CDATA[Marketing Higher Education]]></category>

		<guid isPermaLink="false">http://buildingmarketingstrategies.wordpress.com/?p=6151</guid>
		<description><![CDATA[It&#8217;s been a while since I&#8217;ve posted, and since the media attention swirling around the Drake University &#8220;D+&#8221; admissions branding campaign. But the lessons learned from the campaign for those of us involved in marketing higher education, and in branding colleges and universities, are valuable still. If you are not aware of what I speak, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=buildingmarketingstrategies.wordpress.com&amp;blog=7260647&amp;post=6151&amp;subd=buildingmarketingstrategies&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://buildingmarketingstrategies.wordpress.com/2010/11/06/lessons-for-grade-a-branding-campaigns/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Rick</media:title>
		</media:content>

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			<media:title type="html">Grade A</media:title>
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